Thursday, July 10, 2008


I've been looking through the new fall/winter ad campaigns and so far the majority have been rather disappointing. Though it is hard to judge when I don't see them as a hard copy. We will just have to wait until Vogue UK August is out, which is v soon! Burberry seems empty without it's fabulous group shots, and the lack of Agyness is also depressing. So far, my favourites consist of Emporio Armani, which i showed previously, and Givenchy! 

No high quality shots released yet, but i got these two from LeBook. 
The ads were shot by Inez Van Lamsweerde and Vinoodh Matadin. Genius! So simple but (oh god I'm quoting Tyra Banks) so fierce! 

The ads feature an amazing collection of models ... 
Maria Carla Boscono, Natasha Poly, Lara Stone, Lakshmi Menon and Kristen Owen 

The creative director, Riccardo Tisci, explained the campaign ... 

"I chose these five women that represent elegance, feminity and masculinity with character. I chose Natasha, Lara, Maria Carla, Kristen, Lakshmi. It is a family potrait. The campaign is in black and white to represent Givenchy colours: no special effects, as it is about the personality of the girls. I wanted them to be natural, the way they would dress, do their hair and make up everyday. This best reflects their high sensuality, feminity and strong masculinity. The idea was to use girls from different nationalities. After Liya Kebede from Ethiopia (in the Fall Winter 2006 campaign), the new Givenchy star for the Fall Winter 2008 is the Indian model Lakshmi Menon. It is the seventh season that Givenchy works with Inez and Vinoodh, together we found the language and attitude of the Givenchy world." 

I will be sure to do a follow up on these girls, I already love Maria Carla, Natasha and Lara but Lakshmi and Kristen deserve some research.

One point, wouldn't Freja have fit into this campaign perfectly? :( ah if only. 

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